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After hours of research and development, Culture Kings is proud to present the UV Activation 9FORTY A-Frame collection. Designed to change colour with exposure to ultraviolet light from the sun. Constructed down to the millimetre, presenting a slightly higher crown that creates a deeper more comfortable fit.THE HAT + BRIM COLOUR CHANGES FROM WHITE TO A SOLID COLOUR UNDER UV LIGHT (SUNLIGHT or ARTIFICIAL).- World exclusive to Culture Kings- Developed by the Culture Kings team- 100% Cotton- Curved Brim- Extra room at the crown- Rear snapback closure- Colour: White/Purple